Giving to Charities

Monday, May 12, 2014

DonateWho Are The Most Generous People in Australia?

The most generous people in Australia typically live in the ACT, according to the latest NAB Charitable Giving Index. The least come from WA and Tasmania.

The 4th edition of the Index reveals the latest trends and data on the giving patterns of Australians to charity. The trends reveal:

  • Giving overall to charity increases by 8% to February 2014, compared to 3.3% the same time last year.
  • The average annual donation across all age groups was $315, up $13 from 2013.
  • 33% of donations go to the Humanities category, which, is declining. The growth categories are ‘Other’ and Medical services.
  • The postcodes with the highest incomes give the most in dollar terms, but not as a percentage of annual income.
  • Metropolitan areas give more than regional.
  • The average annual donation per age category is:

25-34   $179
35-44   $243
45-54   $290
55-64   $317
65+      $388

If you relay on donations for your business, knowing that charitable giving on average grew by 8%, what was your growth rate? Who are your main givers? Where do you need to focus your attention to improve giving?

The Avondale Business School can advise your organisation on being effective in these areas – find out how by contacting Warrick Long at the Avondale Business School.

E: [email protected]

P: 02 4980 2168