Introducing the new look of the student graphic design studio

Kirsten Bolinger
Public relations assistant
Cooranbong, New South Wales, Australia

“Gate: that design lab, Avondale College.” ‘that design’ is a student graphic design studio located underneath the Chan Shun Auditorium on the Lake Macquarie campus of Avondale College. The studio has been providing cost-effective and professional design solutions for corporate and non-for-profit clients since 2006. “At the beginning of each year, I have a fresh batch of young, keen and very green third-year design students,” says manager and lecturer in graphic design Donna Pinter. “Come graduation, I have a team of accomplished, published young designers. Their individual and collective commitment and dedication to ‘that design’ is a credit to each of them.”

“You are invited to the launch of ‘that design’ studio.” ‘that design’ launched its new brand this past Wednesday (October 27, 2010). Local business owners and representatives from the local chambers of commerce joined staff members and students in attending.

‘that design’ logo. Katie Page, a Bachelor of Arts (visual communication) graduate of 2009, designed the new ‘that design’ logo. “I chose bright colours to represent the personality of the students who make up ‘that design,’” she says. “The colours are also warm, which represents the nature of the students’ relationship with their clients.” Katie also reflected the youthfulness of ‘that design’ by using hand drawn curly brackets and the playful script-like Arsenale White font. Katie says the design is also clean and bold, reflecting ‘that design’’s professionalism.

“Passenger ticket.” The logo is one part of the brand; the tagline, “Take flight,” is the other. ‘that design’ reflected this tagline in the material—including boarding passes for invitations—it created for the launch. It also made the launch into a flight experience with students playing flight attendants and lecturers pilots. “We wanted a new logo and a new tagline for the studio because the real-life experience we gain here helps us to take flight in skills and in confidence,” says student Evelyn Munoz. “The learning curve is steep but fun.”

Tags: Faculty of Arts and Theology, School of Humanities and Creative Arts, That Design

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