When do Aussies Most Feel Inspired to Give?

Monday, December 2, 2013

So what day of the week do most Australians feel inspired to give? Hump Day (Wednesday). And when do we feel least inspired? Friday. New research from JustGiving reveals that nearly 60% of Australians say giving to charity helps to lift them out of their weekday blues. Interestingly online giving peaks on Thursdays at 10am.

A snapshot of the key findings of the JustGiving research are:

  • One third of Australians (33%) feel the least inspired to do things on Monday evenings
  • One quarter of Australians (26%) feel the least inspired to do things on Friday evenings.
  • 35% of males experience lower inspiration levels on Monday afternoons as compared to 31% of females
  • 29% of females experience lower inspiration levels on Friday afternoons as compared to 23% of males
  • 57% of Australians agree that when they help others or donate to charity they feel more inspired and positive.
  • 79% of Australians said that they are more productive and positive when they are inspired.

JustGiving is a global online fundraising organisation (crowdfunding) that has recently launched in Australia, and their website is: http://www.justgiving.com/

If you would further information on how Avondale Business School can help your organisation, contact Warrick Long

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