The generation most sought after for their time, talent and money are the millennials – those born between 1979 – 1994. Organisations ignore this group at their peril.
The millennials are like no group before them, and require engagement unique to them. The 2013 Millennial Impact Report surveyed over 2600 millennials and provides us with a great guide for millennial engagement.
The number one thing about millennials? Millennials are passionate about causes – you have to inspire them to engage with them.
The research also provides some useful tips for gaining the attention of millennials as follows:
Connecting:
- Millennials use smartphone – all the time. You need to as well or they won’t see of hear your message.
- Millennials are used to and expect constant updates (Twitter, Facebook updates, etc.) to keep their attention.
Involving:
- Millennials enjoy social activity, not duty.
- Professional networking activities are welcomed by millennials.
Giving:
- Millennials give on the basis of relationship. They are motivated by – inspiration, automatic payments, transparency and fundraising.
The full report expands on each of these, along with ideas, providing your organisation with a wealth of useful information as to how to capture the attention of and engage with them millennial generation.
If you would further information on how Avondale Business School can help your organisation effectively engage with the millennial generation, contact Warrick Long
P: 02 4980 2168