Up until recently, much of the discussion surrounding corporate social responsibility puts it as either profits or being socially responsible, but not both. And on face value it might appear that way, however more and more organisations are recognising that the two are not mutually exclusive.
Studies are showing that investing in socially responsible ways of doing business are generating longer term profitability and generating higher returns for investors. A recent article in the Huffington Post Australia outlined 10 companies that are in fact achieving this. You can read the full article here.
Some of the ways these companies are achieving social responsibility include:
- Zero waste
- Valuing aging workers
- Women in leadership
- Environmental responsibility
Think about your organisation – is it demonstrably socially responsible? Should it be? Maybe this week think of one way your organisation can take some positive steps towards being a model corporate citizen in the area of corporate social responsibility.
The Avondale Business School can advise your organisation on being effective in these areas – find out how by contacting Warrick Long at the Avondale Business School.
P: 02 4980 2168