Like it or not, social media has become a mainstay for communication, both at a personal and business level. And in 2017 there are some trends that will change the game, according to Tom Ward writing in a recent Forbes online blog (read it here). Ward cites the fact that there are now over 2.5 billion social media users worldwide, and this is growing 9% per year. Your customers/clients, employees, and other stakeholders ARE using social media, and you do need to have an effective social media strategy to engage with them.
The article is an easy read, and won’t take long, but it covers 5 trends Ward predicts will impact business in 2017. You will need to read the article for the details, but in point form these trends are:
- Live Video
- Messaging Apps
- Social Commerce
- Virtual Reality
- Social Channels Will Continue to Evolve
As Ward notes, “Facebook, Twitter, Instagram, Snapchat, and other platforms have become such a part of our life, it’s hard to imagine how we lived without them”. Does your business have a strategy that will incorporate these trends? Or will your business be left behind?
If you would like further information on how Avondale Business School can help your organisation, contact Warrick Long:
P: 02 4980 2168