Archive for the ‘Fundraising’ Category

Avondale Business School collaborates with Business

Monday, May 15, 2017

Business and College collaboration is a wonderful way to enhance student learning. A recent excursion organised by the Avondale Business School to Sydney saw students visit 3 business to get insights into risk management, marketing, human resources and accounting.

The first business to open its doors was the Mascot Air Base facility. Manager of Airline safety lead them into the emergency procedures training facility which demonstrated the approach to risk management, in particular in relation to the evacuation of passengers in the event of an emergency. Students were privileged to be shown the various different aeroplane doors used to deploy passengers, rafts and survival kits. They were also shown the pool used for ocean training, in both the dark and in the rain.

Students were then put into the emergency procedure training simulator, where they experienced a crash landing in which the cabin lights turned off and the cabin filled with smoke. Students followed the orders of the cabin staff in relation to “evacuate, evacuate” and were led safely out of the simulator. Some students also were given life vests to deploy, and shown the various safety features such as the water activated light. Students had a better appreciation for flight crew and risk management procedures, after this confronting experience.

Students then headed out to Allianz stadium, for a tour of the facility. Students were taken down the ramp into the stadium, and the logistics of running the stadium that is shared by three different codes of sport (NRL, Rugby Union and Football) was explained. The marketing of the stadium signs, the sponsorship of the different codes and general keeping of the grounds were explained. Students asked questions such as who are the sponsors and what are the benefits of sponsorship from a marketing perspective.

Student then headed into the Sydney Roosters facility where they were led into the boardroom for an “Apprentice” style session (yes Mark Bouris is on the Board of the Sydney Roosters), by the Chief Financial Controller Mr Manuel Vlandis. Students were presented with financial information about the club and the challenges of running a rugby leagues club from a financial perspective. Questions were asked of the salary cap, costs of injured players, and how the model works in relation to revenue streams such as memberships, gate takings and sponsorship. The CFO was happy to answer the questions, and speak of his relationship with the Board and the new strategic plan they are currently developing.

Students then headed next door to the NSW Waratahs headquarters. There the player development manager Lachie McBain explained the complexities of running a rugby club, including issues such as preparing players for life after sport. He talked about the initiatives the club has in place for players such as further education and financial planning. He discussed the available careers in a rugby association, and his role in relation to his employer being RUPA (Rugby Union Players Association), formed to prepare players for life after sport. The club facilities were shown to the students, including the training areas, technology viewing areas and player lounge. Students asked questions in relation to membership numbers, revenue from Foxtel, sponsorship and player wages.

Feedback from the day included the following:

“It gave us insights into jobs where we do not see what happens behind the scenes”

“It was awesome to see business applied in a sporting context”

Avondale Business School will continue working with these businesses in the future, turning textbook learning into the reality of business. As the late Wallaby and Lawyer Ross Turnbull stated “There is nothing that I learnt in SPORT that doesn’t apply to BUSINESS, or LIFE” (2014). This excursion came from research done previously into the education of current sports people for their career after sport, a paper to be presented at the Global Conference on Education and Research (GLOCER 2017), which will be held during May 22-25, 2017 at the University of South Florida Sarasota-Manatee campus in Sarasota, Florida.


How to Open The Donor’s Chequebook

Monday, April 13, 2015

Not all donors are motivated to give by the same strategies – no surprises there. What is surprising is how many charities do not bother to vary their donor appeals to accommodate these different motivations.

Donor MotivationResearchers at the Kellogg Institute have compiled a summary of their various investigations of donor motivations into a guide for charities on how to structure marketing to donors in order to maximise returns. Drawing on the experience of commercial organisations, which recognise it is important to vary the marketing approaches according to their specific target markets, the researchers developed the following four questions to ask, the answers to which guide your organisations marketing program:


  1. Is the potential donor powerful or powerless?
  2. Is the potential donor committed to you organisation or a newcomer?
  3. Does the potential donor value independence or relationships more?
  4. Is the potential donor feeling like resources are abundant or scarce?

The full report (Read it Here), while giving excellent detail and suggestions for developing your marketing strategies, also provides a summary infographic based on these questions that gives suggested strategies based on the answers. This is an excellent quick guide for any entities that seek funding from donors, including churches, schools, and aid agencies.

A challenge for your organisation is to think about whether your marketing strategy is focussed or haphazard? The Avondale Business School can advise your organisation on being effective in these areas – find out how by contacting Warrick Long at the Avondale Business School.


P: 02 4980 2168

Giving to Charities

Monday, May 12, 2014

DonateWho Are The Most Generous People in Australia?

The most generous people in Australia typically live in the ACT, according to the latest NAB Charitable Giving Index. The least come from WA and Tasmania.

The 4th edition of the Index reveals the latest trends and data on the giving patterns of Australians to charity. The trends reveal:

  • Giving overall to charity increases by 8% to February 2014, compared to 3.3% the same time last year.
  • The average annual donation across all age groups was $315, up $13 from 2013.
  • 33% of donations go to the Humanities category, which, is declining. The growth categories are ‘Other’ and Medical services.
  • The postcodes with the highest incomes give the most in dollar terms, but not as a percentage of annual income.
  • Metropolitan areas give more than regional.
  • The average annual donation per age category is:

25-34   $179
35-44   $243
45-54   $290
55-64   $317
65+      $388

If you relay on donations for your business, knowing that charitable giving on average grew by 8%, what was your growth rate? Who are your main givers? Where do you need to focus your attention to improve giving?

The Avondale Business School can advise your organisation on being effective in these areas – find out how by contacting Warrick Long at the Avondale Business School.


P: 02 4980 2168

The Millennials

Monday, March 17, 2014

The generation most sought after for their time, talent and money are the millennials – those born between 1979 – 1994. Organisations ignore this group at their peril.

The millennials are like no group before them, and require engagement unique to them. The 2013 Millennial Impact Report surveyed over 2600 millennials and provides us with a great guide for millennial engagement.

The number one thing about millennials? Millennials are passionate about causes – you have to inspire them to engage with them.

The research also provides some useful tips for gaining the attention of millennials as follows:


  • Millennials use smartphone – all the time. You need to as well or they won’t see of hear your message.
  • Millennials are used to and expect constant updates (Twitter, Facebook updates, etc.) to keep their attention.


  • Millennials enjoy social activity, not duty.
  • Professional networking activities are welcomed by millennials.


  • Millennials give on the basis of relationship. They are motivated by – inspiration, automatic payments, transparency and fundraising.

The full report expands on each of these, along with ideas, providing your organisation with a wealth of useful information as to how to capture the attention of and engage with them millennial generation.

If you would further information on how Avondale Business School can help your organisation effectively engage with the millennial generation, contact Warrick Long


P: 02 4980 2168


So Whose Job Is Fundraising?

Monday, February 17, 2014

In 2013 researchers from the QUT Australian Centre of Philanthropy and Non-profit Studies produced and excellent report Whos asking for what? Fundraising and leadership in Australian non-profits.”

This very interesting report is important for any NFP that relies on fundraising (in whatever form).

The report is the culmination of a comprehensive research project seeking the views, opinions and practices of the Australian NFP community.

Some of the most significant findings include:

  • The CEO is overwhelmingly the fundraising champion for their organisation;
  • There is a general lack of board involvement in fundraising;
  • Most board members lack a clearly communicated expectation that fundraising is part of their role;
  • Arguably, fundraising is part of the fiduciary duty in any fundraising organisation.

In thinking about these finding for your organisation, you should be asking yourself:

1. How engaged is our CEO in fundraising?

  • Do they lead by example?
  • Do they realise they are the most important person in the process?

2. How engaged is our board in fundraising?

  • Do they know it is part of their role?
  • What is holding them back from being more involved?

3. Do we see fundraising as part of the fiduciary duty of our organisation?

  • If so, would our actions stand up to scrutiny?
  • If not, do we have a defensible argument?

Finally, the report does remind all those involved in fundraising that the philosophy of giving as a voluntary, joyful act must be prized.

The Avondale Business School can advise your organisation on being effective in these areas – find out how by contacting Warrick Long at the Avondale Business School.


P: 02 4980 2168

Who Are The Most Generous People In The World?

Monday, December 9, 2013

Each year the Charities Aid Foundation compiles data from 135 countries to publish the World Giving Index. Recently the 2013 index was released, giving a picture of the generosity of planet earth’s population. The full report is available by clicking here.

Who is Number 1?

In the board picture, the United States of America (USA) had moved back into the top spot, reclaiming it from Australia, who moves to 7 on the list. New Zealand ranks second overall. Over a five year trend, the USA has the number one spot, followed by Australia and then New Zealand.

Overall, the report shows that giving is growing internationally, mainly through people being willing to help a stranger.

Specific Categories of Giving

In that specific category of being willing to help a stranger, The USA rated as number one, with New Zeeland at number six, and Australia not making the top ten (being in thirteenth place). In the category of Donating Money, surprisingly it is Myanmar who is number one. Australia and New Zealand were ranked as equal 8th place. When it comes to volunteering of time, the county of Turkmenistan came out on top, New Zealand in 8th place, and Australia much further down the list at 18th position.

So What Does it all Mean for us?

Well on one hand it means that there are a number of ways of measuring giving, and it seems different nations give in different ways. Some cultures value time more than money; some value relationships more than time; and some money over all else. From another perspective it also means that some cultures give more when times are hard, and other from out of their abundance.

It also means that as leaders of NFP organisations, we need to understand there is no “one size fits all” solution and to be aware of what the culture of giving is where we operate to ensure that we are maximising the opportunities for people to be generous in that context.

It is important to appreciate giving is a choice people make, and that there are many options available to them. We need to ensure that we are presenting to them the best option possible.

If you would further information on how Avondale Business School can help your organisation, contact Warrick Long


P: 02 4980 2168

When do Aussies Most Feel Inspired to Give?

Monday, December 2, 2013

So what day of the week do most Australians feel inspired to give? Hump Day (Wednesday). And when do we feel least inspired? Friday. New research from JustGiving reveals that nearly 60% of Australians say giving to charity helps to lift them out of their weekday blues. Interestingly online giving peaks on Thursdays at 10am.

A snapshot of the key findings of the JustGiving research are:

  • One third of Australians (33%) feel the least inspired to do things on Monday evenings
  • One quarter of Australians (26%) feel the least inspired to do things on Friday evenings.
  • 35% of males experience lower inspiration levels on Monday afternoons as compared to 31% of females
  • 29% of females experience lower inspiration levels on Friday afternoons as compared to 23% of males
  • 57% of Australians agree that when they help others or donate to charity they feel more inspired and positive.
  • 79% of Australians said that they are more productive and positive when they are inspired.

JustGiving is a global online fundraising organisation (crowdfunding) that has recently launched in Australia, and their website is:

If you would further information on how Avondale Business School can help your organisation, contact Warrick Long


P: 02 4980 2168

Australian Households Feeling Better and Shopping Online

Monday, November 25, 2013

ING Direct regularly conducts significant research into the Financial Wellbeing of Australian Households, and their latest, the Q3 ING DIRECT Financial Wellbeing Index, indicates that household comfort levels are improving.

The number of households who are ‘very comfortable’ with their mortgage or credit card debt (69% and 65% respectively) has increased. Whether this is a good thing or not is up for discussion. Given the rates of household debt in Australia are high by international standards ($151,488 per household in 2012), are Australian families becoming too accustomed to debt? How does that impact on their giving and stress levels? Is there a role for Not-For-Profits like the Seventh-day Adventist Church to provide some guidance and training to help households manage their finances?

The ING DIRECT report also reported that households are embracing the digital age, with 70% of households planning to do at least part of their Christmas shopping online. Interestingly, only 18% of Australian say they won’t shop online this Christmas.

As more and more Australians embrace online shopping, are your organisations equipped to welcome them?

The Avondale Business School can advise your organisation on being effective in these areas – find out how by contacting Warrick Long at the Avondale Business School.


P: 02 4980 2168

New Digital Fundraising Methods

Monday, November 18, 2013

Raising funds is at the core of survival for most Not-For-Profit (NFP) entities, and keeping pace with the latest fundraising techniques, methods, attitudes and data can exhaust NFP leaders. If only we could automate the process so that it doesn’t absorb every waking moment of our lives.

Well, the latest trend in fundraising does just that. ‘Crowdfunding’ (or ‘Crowdsourcing’ in some forums). are web platforms that provide a vehicle for people and organisations to raise funds for all manner of commercial and social ventures. Part of the premise is drawing small amounts of funds from large numbers of people via the web. Crowdfunding has already proven successful and now the NFP community is leveraging the technology as well.

The latest site into the arena is Chuffed, ( ) an Australian entity launched in March of 2013 to assist the NFP community in raising much-needed funds. The blurb on the chuffed web site says:

‘Chuffed is Australia’s first non-profit crowdfunding service dedicated to not-for-profit and social enterprise projects. Its mission is to connect generous Australians with awesome social organisations via compelling, engaging online fundraising campaigns. It is proudly supported by its Founding Partner, the Telstra Foundation.’

The process is very simple – .you create a free account with Chuffed, follow the prompts to create your campaign, submit it in draft form to Chuffed for some free advice on how to maximise your campaign, and then publish on the net and wait for the donations to role in.

Chuffed (or indeed Crowdfunding as a concept) may not be suitable for every NFP in every situation, but it is certainly one more tool available to assist in the critical matter of fundraising, and may be worth taking a look at.

Want to find out how the Avondale Business School can help your organisation?, simply contact Warrick Long at the Avondale Business School.


P: 02 4980 2168