Kirsten Bolinger
Public relations editorial assistant
Cooranbong, New South Wales, Australia
Avondale College and one of its students feature in a new branding campaign promoting business in the city of Lake Macquarie.
Photographer Matt Stuckey had planned to shoot photographs of Avondale College student Hannah Rowe (right) for Lake Macquarie City Council’s new Live the Life, Love the Lake brand elsewhere but changed his mind when he saw the campus. “He had so much to work with,” says Hannah. “We’re lucky to study on such a beautiful campus; I’m happy to help show it off.” Credit: Ann Stafford.
Hannah Rowe is one of the faces of the city’s new Live the Life, Love the Lake brand. The Bachelor of Business student appears with other Avondale staff members and students in a series of photographs taken on the Lake Macquarie campus. The photographs appear as a banner on the Morisset homepage of the Live the Life, Love the Lake website. Hannah also provides a testimonial that reads, “Quality education in a fun and secure environment. The perfect place to learn and to find your inspiration.”
“We want to tell people about the work–life balance we enjoy here, and encourage others to move to the city,” says the council’s economic development marketing officer, Sarah Cook. She adds that while the focus of the campaign is on business people, the city’s “healthy and important education sector” warranted giving a student’s perspective, too.
“This is free publicity for Avondale, so it’s awesome the council approached us,” says Hannah.
President Dr Ray Roennfeldt attended the launch of the brand at Regatta Park in Toronto on April 28. “Live the Life, Love the Lake will help put us on the map as a key education provider in Lake Macquarie,” he says. “It’s great.”