Colin Crabtree at the Avondale Alumni Association’s Annual General Meeting. Photo: Ann Stafford
Colin Crabtree became Director of Marketing and Advancement at Avondale in August 2011, replacing Lorin Bradford, who held the position from 2006 to 2010. Colin was previously Marketing Manager (Cataract and Refractive Surgery, Australia and New Zealand) with Abbott Medical Optics.
He brings to Avondale almost 25 years of sales and marketing experience in the medical field, including seventeen years at marketing manager and product manager level, and one-and-a-half years in national sales management. He has won an impressive array of awards in sales and marketing.
Colin commenced a Diploma of Applied Science (Nursing) at Avondale in 1981. After further work experience in medical device sales and as an anesthetic technician, he graduated from the Diploma in 1990 and upgraded to a Bachelor of Nursing in 1992.
When asked what motivated him to be a part of Avondale’s mission, Colin said, “While I attained a high level of career ‘success’ as measured by the world at large, the more I gained, the more empty the rewards became – never capturing what is really important in life. I believe life experiences have been given to all of us by God to meet a greater overall purpose or mission, and it’s always only a matter of time before that mission is presented to us in clarity. My new role as Avondale’s Director of Marketing and Advancement is an opportunity to use the skills and experience I’ve gained elsewhere to help others ‘find their inspiration’. It is also an opportunity to give back to the God-centered organisation that has inspired so much in me.”
Tags: Colin Crabtree