In a recently published report, Deloitte have identified nine business trends that will re-shape the world and Australia in 2014. Their report can be accessed here. Leaders of organizations can be forgiven for feeling nervous at the potential shake-up in the business environment that is looming. Looking at just three …
A Leadership Master Class
Tuesday, June 10, 2014If you had the opportunity to pick the brains of 8 of the smartest people in leadership today, would you do it? How much would you be prepared to pay? Plenty of people took the opportunity recently to attend the ‘World Business Forum’ in Sydney, held May 28 – 29, …
Connecting with the Swollen Generation
Monday, April 28, 2014Connecting with people is how organisations can best market their “product”, whether the product is something traditional like cars or drinks, or something more service oriented like education, spirituality, or aid and development. Marketers know that if you can connect with the people you product is aimed at you stand …
How is Your Digital Etiquette?
Monday, April 14, 2014A few years ago I was part of a working group whose membership was spread across Australia. We would often “meet” via teleconference to save time and travel costs. The meetings would usually start at 9.00am for the host site, which was 6am for me, so I usually had to …
Connecting With Charity Consumers
Monday, March 31, 2014Surprisingly six out of ten Australians are receptive to advertising messages in some form, as reported in a recent survey by Australia Post and ADMA. But what form of advertising is most effective? You may be surprised. The survey of over 9,000 people asked which advertising form they actively sought …
Can You Use Social Media Effectively?
Monday, March 17, 2014In my working life I have seen the method of communicating within a business change several times. There was the telex (who can remember that?), then the wonders of the fax, next the convenience of email, then the effort of web pages, and now it is social media (Facebook, Twitter, …