In 2013 researchers from the QUT Australian Centre of Philanthropy and Non-profit Studies produced and excellent report “Whos asking for what? Fundraising and leadership in Australian non-profits.”
This very interesting report is important for any NFP that relies on fundraising (in whatever form).
The report is the culmination of a comprehensive research project seeking the views, opinions and practices of the Australian NFP community.
Some of the most significant findings include:
- The CEO is overwhelmingly the fundraising champion for their organisation;
- There is a general lack of board involvement in fundraising;
- Most board members lack a clearly communicated expectation that fundraising is part of their role;
- Arguably, fundraising is part of the fiduciary duty in any fundraising organisation.
In thinking about these finding for your organisation, you should be asking yourself:
1. How engaged is our CEO in fundraising?
- Do they lead by example?
- Do they realise they are the most important person in the process?
2. How engaged is our board in fundraising?
- Do they know it is part of their role?
- What is holding them back from being more involved?
3. Do we see fundraising as part of the fiduciary duty of our organisation?
- If so, would our actions stand up to scrutiny?
- If not, do we have a defensible argument?
Finally, the report does remind all those involved in fundraising that the philosophy of giving as a voluntary, joyful act must be prized.
The Avondale Business School can advise your organisation on being effective in these areas – find out how by contacting Warrick Long at the Avondale Business School.
P: 02 4980 2168